Your business can be doing well and still be hard to choose.

When the offer is unclear, the message is scattered, or the brand has fallen behind the business, people miss the value before they get close enough to choose it.

I’m Estefani Campos, a Dominican brand strategist and creative director, and the founder of Sorongo. For 15+ years, I’ve worked across brand strategy, public relations, communications, marketing, creative direction and brand development.

That range lets me see what is often missed: how the business, offer, reputation, message and creative work are either pulling in the same direction or getting in each other’s way.

I built Sorongo for founders and companies who need to close that gap, make the right marketing decisions, and bring the way their business shows up to the level of what they are building.

Based between the Dominican Republic and Los Angeles, I work with Latin American brands and businesses across the Latino diaspora that are growing beyond one market. My perspective is shaped by Caribbean culture, creative judgment and experience across different industries, markets and places.